Among all social media types in the world, Facebook had been the anchor in marketing strategy.
You can launch any marketing strategy from the team remotely, and start experiencing the
impact
Why use Facebook instead of other social media?
Well, to be true, the other platform. has more databases rather than Facebook. It has more than
50 billion users with segmented interest, age, and location in real-time. Users’ dislikes and likes
in certain posts were recorded and it has been the asset of any business to target directly to the
audiences. That is powerful for any retailer or organization to keep track of their audience and
make the most of it. So in this article, the information shared especially for business owners the
steps of making a good Facebook marketing strategy tips in a mannered way:
1. Positioning Target Audience.
Back then, Facebook uses the term avatar for the customer’s background. To be precise, the
audience is the best term to show the full profile of your targeted customer. It is compulsory to
understand who is engaging it. The best tip is to construct questions to questions by the
business owners. It is like replicating yourself as the audience, which means are more human.
Below is the example,
● What is the age of the audience?
● Where do they live?
● What kind of jobs do they have?
● What are their challenges?
● When is the best time to use Facebook?
There is a unique tool known as ‘Audience Insight’ by Facebook to look at the insight of
potential customers.
Audience Insights
2. Goals
A strong goal possessed a good objective for a campaign. It is an effective way to reduce costs
and start working smartly. Different goals are targeted by different businesses. Which one is the
best way to reach and get leads? Are using brand awareness, increasing the website traffic, or
even getting a direct lead from a business page?
3. Budget
A good budget can bring happiness to the owners. Facebook can help put the ads in every
newsfeed that everybody cannot access. The more money invested, the more followers will get
to follow the business page. Bear in mind, that it is a money-driven platform.
Image by unsplash.com
4. Engaging Content
It is the other name for the soft-selling technique. The rule is, that 80% of your post should be
for educating, awareness, and entertaining. While the remaining percentage does directly
promote the brand. The rule had been effective for years!
IKEA Ad
5. Engaging Ads
This is a good way to get approved by Facebook easily. Most entrepreneurs and marketers
struggled in making the perfect copywriting, but it is a reversal to troubleshoot. Usually, they
tend to make several errors in making the images right on size and the character limit.
Edelweiss ad
6. Monitoring
The best way is, to do it daily. Don’t skip using the A/B testing to look for great ads to execute.
With this, the perfect posting will do a significant impact on the ads. Try it!
A/B Test
7. Keep It In Your Page
There is no use in making this procedure without the right. Never use a normal Facebook profile
as it is too restricted to execute such capabilities including ads and insight. With this, the
process will be much slower not making a good impact on your business.
Never use a normal Facebook profile
